
Bobby Uzdavines
Senior Salesforce Consultant · Business Systems, Process Improvement & AI Enablement
Business systems and enablement consultant with twelve years of professional experience, the last nine in business systems. Leads process improvement end to end — running request intake and prioritization, mapping processes and handoffs, translating requirements, and managing change through to adoption. Works as project manager, solution architect and developer, often all three at once. Most at home deep in a complex problem — researching it, building a creative solution, and preparing the documentation and training material that make the result easy to use. Salesforce Certified Platform App Builder, with integration work across HubSpot, SharePoint, ERP and procurement platforms.
Skills & Certifications
Business & Process
Salesforce
Systems & Integration
AI & Automation
Platform Depth
Professional Experience
CrossCountry Consulting
Senior Consultant, Salesforce
Oct 2024 – Present- •Lead consultant on an enterprise implementation spanning Sales, Service and Experience Cloud; documented requirements for 250+ fields across 15 objects, including 20+ bidirectional touchpoints with JD Edwards (ERP) and Coupa (procurement).
- •Serve as project manager, solution architect and developer on the same engagements — translating business requirements into technical specifications and building the solutions, mostly declaratively and with code where configuration runs out, while directing a team of developers on work running in parallel.
- •Designed and built quote-to-cash process automation that improved case-processing efficiency 45% and removed 85% of previously manual steps.
- •Designed a customer self-service portal for order submission, tracking and vendor communication with secure document sharing, cutting response time 20%.
- •Turn recorded requirements sessions into scoped action items for the build queue, and produce client-facing documentation — implementation guides, testing scenarios, user guides and slide decks — generated from Salesforce metadata and prior deliverables, delivered as browser-ready HTML.
- •Technical lead and project manager for an enterprise org merger: ran a system health check that shaped the strategy, sequenced 76 dependent data jobs, mapped 1,800 fields across 25 objects and migrated 900,000+ records with Dataimporter.io, which I selected and negotiated terms for, finishing 17 hours ahead of schedule.
- •Technical lead consolidating two companies’ Salesforce orgs: moving one company’s Service Cloud and customer portal into the other’s enterprise org — cases, entitlements and SLAs, Knowledge, Email-to-Case and case teams — and reconnecting four integrations (Azure DevOps, Azure tenant provisioning, Cisco Smart Bonding, AWS SFTP). Wrote and executed a master deployment plan sequencing every configuration, deploy, data load and verification by dependency across 130+ documented deployments, each with a rollback backup, recording 100+ modifications only where the target org required one. Converted the source org’s Asset-based tenant tracking (69,000+ records) to custom objects with closed-won automation that creates tenants and provisioning cases. Loaded 158 support users with access matching the source at zero differences, and wrote 100+ UAT user stories, each tested in the target org first.
- •On my own initiative, built a proof-of-concept AI assistant inside a Salesforce Experience Cloud portal (Claude API with tool-calling), with its prompt architecture in custom metadata so non-developers could adjust it without code.
- •Adopted AI development tooling into my own delivery workflow and coached teammates on doing the same, including configuring the Salesforce CLI to work with it; several colleagues have since adopted the workflow.
Nextech Systems, Inc.
Apr 2017 – Oct 2024 · 7 yrs 7 mos, five roles · Tampa, FL
Senior Salesforce Administrator
Jul 2022 – Oct 2024- •Owned the Salesforce platform serving six departments — Implementation, Support, Marketing, Finance, Sales and Client Success — reporting into Sales Operations and meeting regularly with each leader to plan and deliver their initiatives.
- •Owned the company's Salesforce intake and request queue: gathered requirements, assessed necessity and feasibility, prioritized, and agreed how each request would be executed.
- •Designed and built the solutions on that queue, and directed contracted developers on the work running alongside it — building throughout, not handing off at the specification.
- •Configured DealHub CPQ and integrated it with Salesforce to streamline sales operations procedures.
- •Wrote the platform's process and training documentation and ran live training sessions for staff across departments.
- •Mapped end-to-end processes and handoffs across Salesforce, HubSpot, DealHub and SharePoint.
- •Launched systems support for a new product line — products, automation, partner portal, CPQ and revenue recognition — helping sales reach 110% of quota.
- •Rebuilt the marketing-to-sales handoff with custom objects and automation, improving data accuracy 15%.
- •Designed at-risk-customer monitoring using reporting snapshots and automation, supporting a 2% churn reduction.
- •Retired $20K/year of storage-cost technical debt; a custom field-history solution avoided a $35K subscription increase.
Salesforce Administrator
Jul 2021 – Jul 2022Sales Operations
- •Modernized the sales process with stage requirements and embedded learning content, raising data completion 70%.
- •Built lead round-robin routing and automated customer emails, improving average reply time by 40 minutes.
- •Managed sandboxes, releases and three seasonal platform upgrades a year with 100% uptime.
Manager, Client Success
Jan 2021 – Jul 2021- •Led a team of three client success managers driving product adoption, Net Promoter Score (NPS) and retention.
- •Rebuilt client success operations in Salesforce — objects, fields, automation, reports and dashboards.
Lead Client Success Manager
Jan 2018 – Jan 2021- •Primary relationship owner for 150 medical practice accounts, sustaining 99% client satisfaction and retention.
- •Partnered with the salesperson assigned to each account to strengthen the relationship and support expansion.
- •Built the client onboarding and training program — narrated video walkthroughs and written guides used across the client base — and delivered live training to practice staff.
Account Manager, Existing Business
Apr 2017 – Jan 2018- •Carried a quota on a 350-account territory: renewals, expansion and service escalations.
AI Enablement & Internal Tools
Delivery practice
Runs delivery through an AI development workflow — a library of 40+ documented procedures that grows with each engagement, work routed across models by task type, and written standards that let colleagues reproduce the approach.
Systems connected
Connected that workflow to the Salesforce command-line tooling, meeting-transcript tooling, a transactional email service, and a token-gated documentation site.
Salesforce AI assistant
Designed and built an assistant for Salesforce administrators — it connects to a company's org, answers questions about the data inside it, and turns a plain-language request into a report the team can save and re-run. The idea came from watching how much of that work goes into questions and reports that repeat.
Applications built
An AI-assisted resume builder, and conversational assistants in several other applications. Builds and hosts uzdavines.ai for technical documentation and projects.
Education
Barry University School of Law
Juris Doctor · Orlando, FL
University of Florida
Bachelor of Arts in History · Gainesville, FL